Google Workspace
Google Workspace
PRODUCT MARKETING
We go way back with the Google Workspace product team, doing work for both Google Chat and Gmail that celebrates the brand's advances in productivity and collaboration and brings their joyful energy to both consumers and enterprises alike. In addition to always-on production, we've created videos such as "Welcome to the new Google Chat," "The evolution of Gmail," and feature announcements for Smart Compose and Mail Merge.
This feature-specific video acted as a sneak preview of the new AI features that would soon be announced at Next '23.
Smart Features Worth Chatting About
Workspace's most recent request was to create an anthem video unveiling the latest features coming to Chat. The goal was to showcase Google Chat as a comprehensive messaging platform that seamlessly integrated with all other Workspace products.
Working from a list of 30 new features, we crafted an engaging narrative that not only leveraged Chat as the center of collaboration in Workspace, but also showed that it wasn’t just another competitor in the market: it was ready to push the industry towards the future of work with built-in AI.
After unveiling the latest interface updates in Gmail, we built this feature-specific product spot to show users how they could make it their own.
Gmail Through the Ages
Marking the release of Gmail's fresh UI, we put together a sizzle video to promote the new interface and show how the platform has evolved through the years. From 2004 to 2022, we explore a number of feature interactions and UI transformations, highlighting the transformation in a fun and engaging way.